Hive Class knows that you care about your personal information and that of your child. Your privacy and your children’s privacy are important to us. This Privacy Policy explains what personal information and data we collect from you and how we use it, whether you access online ( (the “Website”), via a mobile application or any other means now existing or which may be developed in the future. Please read this Privacy Policy with care. When we use the word “you,” it refers collectively to you and your child.


You share your personal information with us when you become a client, when you register with our online services, subscribe for our newsletter or other marketing information, complete an online form, buy our products, open an Account or contact us through one of our channels. Hive Class shall not sell any PII of adults or children.

This privacy policy has been prepared to better serve those who are concerned with how their or their children’s ‘Personally Identifiable Information’ (PII) is being used online. PII refers to any information that tells us something about you or that we can link to you. This includes the following: 

“Personal Information” means any information concerning a natural person, which, because of name, number, personal mark, or other identifier, can be used to identify such natural person. Personal Information includes all personally identifiable information of children. 

“Private Information”  means either (i) personal information consisting of any information in combination with one or more of the following data elements, when either the data element or the combination of personal information plus the data element is not encrypted, or is encrypted with an encryption key that has also been accessed or acquired:

(i) Social Security number;

(ii) Driver’s license number or non-driver identification card number; 

(iii) Account number, credit or debit card number, in combination with any required security code, access code,  password or other information that would permit access to an individual’s financial account;

(iv) Account number, credit or debit card number, if circumstances exist wherein such number could be used to access an individual’s financial account without additional identifying information, security code, access code, or password; 

(v) Biometric information, meaning data generated by electronic measurements of an individual’s unique physical characteristics, such as a fingerprint, voice print, retina or iris image, or other unique physical representation or digital representation of biometric data which are used to authenticate or ascertain the individual’s identity; or

(vi) A username or e-mail address in combination with a password or security question and answer that would permit access to an online account.

Private Information does not include publicly available information which is lawfully made available to the general public from federal, state, or local government records.

By processing we mean everything we can do with this data such as collecting, recording, storing, adjusting, organizing, using, disclosing, transferring or deleting it.

We follow the NISO Consensus Principles on User’s Digital Privacy in Library, Publisher and Software-Provider Systems (“NISO Privacy Principles”).


When you use Hive Class services, we may ask you to provide certain PII to obtain our products or use our services. Our third-party partners may provide PII to us with your consent. For example, we may ask for information when you register to create an account, update your information, sign up for a membership or subscription, use certain features, purchase products or services, enter into sweepstakes or other promotions, register or participate in a competition, fill out a survey, request client support, or otherwise communicate with us. 

If you are connecting with us through a third-party partner, such as an educational institution or a library system, we may be given your name, educational institution identification number, library barcode number or library pin, with your explicit consent. You may access your account at any time.

If you are connecting directly with us and not through a third-party partner, such as an educational institution or a library system, we (or our service providers or business partners) may collect information that relates to you, including PIIsuch as your name, e-mail address, telephone number, phone number, mailing address, date of birth, gender, and demographic information, information about your interests and hobbies, including sports, health, physical or behavioral characteristics, or other demographic information, as well as photos, videos, and other user-generated content. If you are accessing our Website platform via another means, such as via a library system, then we will not collect this information from you or receive it from our third-party partner.

Information You Provide When You Make a Purchase or Subscribe to our Service. If you make a purchase directly from us or subscribe directly to our Website platform, you will be required to provide a credit/debit card number and related financial information (such as CVV, expiration date, and billing address), or other payment information (such as via PayPal or Apple Pay), depending on the form of payment you choose. If you are accessing our Website platform via another means, such as via a library system, then we will not collect this information from you or receive it from our third-party partner.

Information You Provide about a Third Party. You may decide to provide us with another person’s information (such as name, email, address, or phone number) so that we may recommend or send products or services to such person, or so that we may facilitate your communication with other people. Local law may require you to seek the consent of your contacts to provide their personal information to Hive Class (or in connection with using Hive Class services), which may in turn use that information in accordance with the terms of this Privacy Policy. Where required by law, we will obtain the required consent from the person whose information you provided to us.

Information You Provide Through Social Media. If you are connecting directly with us, and not through a third-party partner, such as a library system, you may also be given the option to link to your Facebook or other social media accounts through Hive Class services. When you do, we may automatically receive certain information from you based upon your privacy settings on those sites. This may include, but may not be limited to, name, user-name, demographic information, updated address or contact information, location, interests, and publicly-observed data, such as from social media and online activity. If you are accessing our Website platform via another means, such as via a library system, then we will not collect this information from you or receive it from our third-party partner.

Information Collected Automatically. Whenever you visit or interact with us, we and any third-party advertisers and/or service providers may use a variety of technologies that automatically or passively collect information about your online activity. This information may be collected in the following ways:

Usage Information.  We may use cookies, web beacons, pixel tags, single pixel GIFs, action tags, mobile analytics software, log files, or other technologies to collect certain information about your online activity, and interactions with our emails, online and mobile advertisements, and to allow us to keep track of analytics and certain statistical information which enables Hive Class to improve our services and provide you with more relevant content and advertising offered by Hive Class.

Geolocation Information. We may collect information about the location of your device when you access or use Hive Class services. In addition, if you choose to turn on your Bluetooth, Wi-Fi or other geolocation functionality when you use our mobile applications, we may collect and use your geolocation information.

Third Party Service Providers. We may use third party service providers to support Hive Class services. Some of these service providers may use technology such as cookies, web beacons, pixel tags, log files, or other technologies to receive, collect, and store information on our behalf.

Third Party Analytic Technologies. We may use third parties’ analytics and tracking tools, such as Google Analytics, Facebook Custom Audience and others, to help us track, segment and analyze usage of the Hive Class website or mobile application and to help us or those third parties serve more targeted advertising to you on the Hive Class services and across the Internet. These tools may use technology such as cookies, web beacons, pixel tags, log files, Flash cookies, or other technologies to collect and store non-personal information. They may also combine information they collect from your interaction with the Hive Class services with information they collect from other sources. We do not have access to, or control over, these third parties’ use of cookies or other tracking technologies.

For How Long Do We Keep Your PII? We are only allowed to keep your PII for as long as it is necessary for the purpose we initially required it. We may also archive your PII. The appropriate retention periods for each category of data are based on the requirements of applicable data protection laws and the purpose for which the information is collected and used, taking into account legal and regulatory requirements to retain the information for a minimum period, limitation periods for taking legal action, good practice and Hive Class business purposes.


We may use the information about you in a variety of ways:

For Client Service and Transaction Purposes, such as to:

For Advertising Customization and Analytics Purposes, such as to:


How do we protect your information? 

We have implemented commercially reasonable physical, technical, and administrative controls and procedures to protect the information that we collect. Unfortunately, no method of storage or transmission over the Internet can be 100% secure, and so we cannot guarantee that your information will not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. Please help keep your account safe by using a strong password.

We use  encryption technology to protect data while in motion or in our custody from unauthorized disclosure using a technology or methodology specified by the secretary of the United States Department of Health and Human Services in guidance issued under Section 13402(H)(2) of Public Law 111-5.

All transactions are processed through a gateway provider and are not stored or processed on our servers.


Educational Institutions. If we enter into a contract with an educational institution, we shall (1) limit internal access to education records to those individuals that are determined to have legitimate educational interests; (2) not use the education records for any other purposes than those explicitly authorized in our contract; (3) except for our authorized representatives, to the extent they are carrying out the contract, not disclose any personally identifiable information to any other party: (i) without the prior written consent of the parent or eligible student;  or (ii) unless required by statute or court order and the party provides a notice of the disclosure to the department, district board of education, or institution that provided the information no later than the time the information is disclosed, unless providing notice of the disclosure is expressly prohibited by the statute or court order. We may share information about you with the educational institution, such as your name, barcode or pin, and the sports classes that you have attended.

Libraries. If we enter into a contract with a library, we shall (1) limit internal access to records of library patrons to those individuals that are determined to have legitimate interests; (2) not use the patron records for any other purposes than those explicitly authorized in our contract; (3) except for our authorized representatives, to the extent they are carrying out the contract, not disclose any personally identifiable information to any other party: (i) without the prior written consent of the parent or eligible patron; or (ii) unless required by statute or court order and the party provides a notice of the disclosure to the library and the library’s Board of Directors that provided the information no later than the time the information is disclosed, unless providing notice of the disclosure is expressly prohibited by the statute or court order. We may share information about you with the library, such as your name, bar code or pin, and the sports classes that you have attended. 

Third-Party Vendors. We are not in the business of selling your personal information to others. We share the information that you provide only with our affiliated entities, to vendors that provide services under contracts with us (such as hosting companies and list managers),  to fulfill your orders, to provide you with services you have requested, or for the specific purposes set forth below.

Prior Notice. Unless otherwise stated in this Privacy Policy or at the time of collection, our policy is that we will not sell, rent, share, or authorize any third party to use your email address or any information that personally identifies you without giving you prior notice. 

Successors. In the future, we may sell, buy, merge or partner with other companies or businesses. In the event of such a transaction or transactions, we may include your information among the transferred assets.

Aggregation and De-Identification. We may share aggregated, de-identified data with educational institutions, libraries, advertisers, marketers or other businesses. We may also match user information with third-party data, subject to the terms of confidentiality agreements. We also share information about our users and clients in aggregate or de-identified form, and nothing in this Privacy Policy restricts our use of aggregated or de-identified information in any way.

In addition, we may use or share your PII in the following circumstances:

Service providers. We have contracts with third parties to provide services on our behalf, such as credit-card and payment processing, shipping, e-mail distribution, list processing, analytics, and promotions. We provide these service providers with only the information that they need to perform their services, and we have written agreements that prohibit them from using this information in any other way or sharing or reselling the information. 

Hiveclass service providers as of 12/13/22:

Amazon Web Services



Contests and promotions. We may display contests and promotions on the Website that are sponsored by companies other than Hive Class or that are co-sponsored by another company and us. Some or all of the PII that you provide in connection with such a contest or promotion may be shared with the sponsor. The exact rules may vary in each case but the specific rules for any contest or promotion will state how that information may be used. You can decide not to participate in the contest or promotion if you don’t want your PII to be shared, but you may not be able to participate if you chose not to share PII.

Google. Google’s advertising requirements are found here:

Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following:

We, along with third-party vendors such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out.  You can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on. Please note that it may be necessary to disclose your personal information and your opt-out preference to third parties to allow them to remove or suppress your name from future solicitations.

Legal process and other special circumstances. We may disclose your information, including personal information, in response to a request from law enforcement, a subpoena, or a court order, or when we may otherwise be required by law. We may also disclose or use your personal information in special cases when we have a good faith belief that disclosing or using this information may be necessary to (1) identify, contact, or bring legal action against someone who may be violating our Terms of Service; or (2) protect our rights or property, including protecting against the misuse or unauthorized use of the Website; or (3) protect the personal safety or property of other users of the Website or the public.

Your California Privacy Rights

California’s “Shine The Light” law (California Civil Code Section 1798.83) permits California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information, if any, for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those third parties. California residents may also request that certain information be deleted, but exceptions apply. California law also provides that you are not to be discriminated against if you exercise these rights. If you are a California resident and would like to request this information or opt-out of the sharing of your personal information with third parties for marketing purposes, please submit your request in writing to [email protected].


Do we use ‘cookies’? Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We use technical cookies, tracking cookies and third-party cookies.

We use cookies to:

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

Your consent for using cookies. By accessing our site, you consent to our use of cookies. If you are located in the EU, you will receive a popup notice on the website. We also uses cookies for which we do not require your consent as they are cookies necessary to render you our services. Without them the services that you have asked for cannot be provided.

If you disable cookies in your browser. If you disable cookies, some features will be disabled such as ecommerce functionality and other site functionality. This will turn off some of the features that make your site experience more efficient and some of our services will not function properly.

What about your privacy? The cookies used by us do not allow a person to be identified individually. Cookies do not contain any personal information so it cannot link you as a person to any name or surname. Only the IT system on which the cookie is stored can be identified via its IP address.

Do not track. At present, there is no standard or agreement on how to respond to “do-not-track” signals that may be sent by web browsers. Accordingly, we currently do not take any action in response to these signals. We may reassess how to respond to these signals if and when a final standard is established and accepted. In the meantime, you can opt out of many advertisers’ use of cookies to tailor advertising to you by visiting


Consistent with the Federal Children’s Online Privacy Protection Act of 1998 (COPPA), we will never knowingly request personally identifiable information from anyone under the age of 13 without requesting parental consent. Only persons 18 and older may provide personally identifiable information to us. Persons 18 and younger may visit the website but may not register or otherwise provide any personally identifiable information.

If you are based in the European Union, the above provisions relating to children’s privacy generally apply to children under the age of 16, but this may vary across different member states.


If at any time you would like to unsubscribe from receiving future marketing emails, you do so by clicking the link on the bottom of each email and we will promptly remove you from ALL marketing correspondence.


General Data Protection Regulation refers to the specific rights of people in the European Economic Area with respect to how we collect and process personal data.In accordance with the General Data Protection Regulation you have the:

Your data controller is Hive Class Inc.


We reserve the right to change this Privacy Policy at any time in our sole discretion. All changes are effective immediately when we post them. If we make a significant or material change in the way we use your PII, the change will be posted on this page thirty (30) days prior to taking effect. We may also post a notice on our Website. If you access or use the Website after the effective date of the change, you agree to be bound by the updated Privacy Policy.


If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your information described here, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Hive Class Inc.

5500 Sunrise Highway Unit 50-1014

Massapequa, NY 11758
United States

Email: [email protected] or use the contact us link here.
Phone: 516-218-0156  

Original Policy Date: